WhatsApp, ¿orientación hacia la banca? – WhatsApp, banking orientation?

De nuevo nos encontramos con una revolucionaria noticia de Redes Sociales. WhatsApp es la responsable de ello.

Hace unos días, se filtraba que la red social WhatApp está preparando nuevas actualizaciones para su aplicación. Viendo lo que han hecho otras compañías como Android, Apple y Samsung, WhatsApp quiere sumarse a la moda. Esta última actualización permitirá que se pueda contratar servicios y realizar transacciones.

Se rumorea que el público elegido para esta actualización es el hindú, donde los pagos digitales están haciéndose cada vez más fuertes sobre el efectivo. Aún no se tiene un partner local, pero un claro candidato puede ser India Undefined Payments Interface (UPI). Un portavoz de WhatsApp comentó a Reuters que “India es un país importante para WhatsApp, y estamos entendiendo cómo podemos contribuir más a la visión de Digital India”

whatsapp banca

Pese a ser una gran innovación dentro del sector de las Redes Sociales, no hay que olvidar que Facebook permite hacer transferencias y envíos de dinero a través de Messenger. Este modelo de red social no es el primero ni el único. El primer puesto y el más desarrollado se lo lleva la aplicación de mensajería cina WeChat

La pregunta que nos surge a todos es “¿Podría WhatsApp llegar a ser el sustituto del dinero físico?”

La verdad es que, actualmente, cualquier método de pago telemático, está sustituyendo al dinero físico. Lo que quiere implantar WhatsApp es el pago a personas o establecimientos sin necesidad de la utilización de datafonos. Por ejemplo, WeChat ha hecho alianzas con Starbucks y se puede llegar a pagar con la propia aplicación.


Here we are again! A new and revolutionary news from Social Media. WhatsApp is the responsible of this.

Few days ago, it was filtered that WhatsApp is preparing new updates for its application. Other companies as Android, Apple and Samsung have done its updates. WhatsApp wants to join to this updates models. The last update will allow us to contract services and make transactions between people and companies.

It is rumored that Indian citizens will be the chosen target, where digital payments are getting stronger and stronger day to day. There is not a local partner from India but Undefined Payments Interface (UPI) could be the best candidate to ally to WhatsApp. A spokeperson from WhatsApp said that “India is a great country for WhatsApp and we are understanding how can we contribute to the Indian Digital Vision”

whatsapp banca

Despite of being a great innovation inside Social Media Market, we do not have to forget that Facebook allows us to transfer money between users thanks to Messenger application. This type of Network is not the first one. WeChat is the most important Network that apart from messaging service, we can transfer money between companies and users.

The question that arises to us is: “Could WhatsApp become the substitute of physical money?”

Nowadays, there are some telematic payments that are replacing physical money. What WhatsApp wants to implant is the payment between people and companies without the use of dataphones. As an example of this, WeChat has done allies with Starbucks and you can pay your order through your pone with the application.

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2 Comments Add yours

  1. Piedad Barriada says:

    Wondreous new! However, I find some cons: People will depend much more on their mobiles and sometimes that could be more a hindrance than a help.

    Liked by 1 person

    1. Hi Piedad! For that reason WhatsApp Co. wants to try this business model in India. Their culture is different than ours and they are using their mobile as a payment method and physical money is becaming useless. Maybe in our culture is difficult to implant this model. But as we say “little by little”. Thank you Piedad!!

      Like

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